Ideas Don't Matter (?)

In Ideas Don't Matter there are

some disturbing "ideas" by John Link about "art".

He writes:

"Genuine innovation evolves slowly and painfully, without leaving footprints that measure up to commonly accepted standards, and therefore remains invisible to those who embrace the conventional wisdom. It exists to be seen, felt, and absorbed, not ruminated upon. It is tied to materials, not ideas, and looks retro to those who assume (wrongly) that ideas drove the avant-garde when it was still a living force in the evolution of ambitious ." Read the whole article here.

Gee, is that true?
Materials instead of ideas? (Read the quote again)

I don't buy it.

Conventional wisdom is materialistic.

Ideas are invisible...
until they materialize.